Lotus's history is peppered with various financial setbacks, and the company seems to flirt with disappearance every few years. But it's only now that we're hearing about just how close the company came to shutting down its excellent - and surely essential - engineering division.
It's great to see Lotus gathering much needed strength. Not only has the company just unveiled the Evora, an all-new model taking it into a new market segment, but the company is also making money again. Hopefully this uproar in sales will boast newer designs, concepts and models for Lotus.
Company boss Mike Kimberley has revealed that the previous management regime actually considered 'rolling up' the engineering consultancy business. This is the same team that played a major roll in the development of the top-notch Aston Martin DB9, Vantage and DBS, engineered various engines for GM, tuned the chassis of the previous Astra and its VXR variant and which has done pioneering work in the development of active suspension, active noise suppression systems and smooth body panels.
Lotus Engineer's current top secret projects have required a recruitment drive for 130 new engineers indicates that business is booming. Can this team manage to break the painful boom-and-bust cycle that has characterized this unique manufacturer for so long? I can't wait to see what direction they will take next.
It's great to see Lotus gathering much needed strength. Not only has the company just unveiled the Evora, an all-new model taking it into a new market segment, but the company is also making money again. Hopefully this uproar in sales will boast newer designs, concepts and models for Lotus.
Company boss Mike Kimberley has revealed that the previous management regime actually considered 'rolling up' the engineering consultancy business. This is the same team that played a major roll in the development of the top-notch Aston Martin DB9, Vantage and DBS, engineered various engines for GM, tuned the chassis of the previous Astra and its VXR variant and which has done pioneering work in the development of active suspension, active noise suppression systems and smooth body panels.
Lotus Engineer's current top secret projects have required a recruitment drive for 130 new engineers indicates that business is booming. Can this team manage to break the painful boom-and-bust cycle that has characterized this unique manufacturer for so long? I can't wait to see what direction they will take next.
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